Our aim is give kids the gift of riding their own skateboard and welcome them to the skateboard community.
Riding a skateboard is a creative, physical activity that sees no color, inspires equality, and builds self-esteem. The freedom and friendships developed from skateboarding are invaluable. Putting skateboards under kids feet allows them to roll toward positive opportunities, health and happiness.
We are pleased to announce the launch of a signature collection of high-quality complete skateboards by The Heart Supply’s founder Johnny Schillereff - exclusively available at target.com. The collection of completes will start with a limited edition complete that ships in a customized box with a ‘Certificate of Authenticity’, autographed by team riders Jagger Eaton, Heimana Reynolds and founder Johnny Schillereff.